Torq Summer Sales Kick Off – Branded Picnic Blankets & Custom Bamboo Fans Giveaway

Premium Summer Merchandise for a Summer Party

When the weather warms up, branded merchandise moves from the office to parks, festivals, beaches and outdoor events. That’s exactly what our client wanted – practical, high-quality products that people would genuinely use throughout the summer, keeping their brand visible at their very first Torq EMEA Employee Summer Party, where their team came together to celebrate their success.

Having admired Torq’s merchandise at recent events, we knew how important their merchandise standards were. The challenge was on for us to meet the client’s expectations while also delivering fully bespoke products with custom designs, all within a tight three-week turnaround.

The Brief

Torq was planning a Summer Sales Kick Off and already knew which merchandise items they wanted, but they were aware that lead times could be a challenge.

The objective was simple:

• Create merchandise people would use repeatedly throughout the summer.
• Ensure the branding looked premium rather than overly promotional.
• Deliver products that would continue generating brand awareness long after the event had ended. (And we think the demand for these blankets will be high!)

The chosen products needed to be functional, durable and suitable for employees to use time and time again, whether at picnics, festivals or days at the beach.

What We Delivered

Branded Picnic Blankets

We produced a premium-quality picnic blanket featuring Torq branding in an impactful way with a full-colour, edge-to-edge custom design. Designed for comfort and durability, each blanket features a waterproof backing and folds neatly for easy transport, with the Torq logo remaining visible when folded.

Bamboo Handheld Fans

Lightweight, sustainable bamboo fans provided the perfect companion for warmer days. Combining natural materials with high-quality print, they offered a practical giveaway that recipients would be happy to carry and use throughout the summer.

These are the ideal product for outdoor events, exhibitions and hospitality.

To complete the brief and complement the summer theme, we also produced branded cocktail stirrers, adding another subtle but effective brand touchpoint throughout the event.

Used at the drinks stations, the stirrers meant guests quite literally had the Torq brand in their hands while enjoying refreshments, creating an engaging and memorable finishing touch.

The Result

We were so pleased with the finished result, and the team all wanted a picnic blanket for themselves!

Unlike many promotional giveaways, both products have a long usable lifespan, meaning Torq’s branding continues to be seen at picnics, sporting events, festivals, concerts and holidays long after the initial campaign has finished.

By selecting products that fit naturally into people’s lifestyles, the campaign achieved ongoing brand visibility while creating a positive association with the Torq brand.

Summer merchandise doesn’t just make an impression on the day it’s handed out – it keeps working for your brand all season long.

Planning a Summer Campaign?

From branded picnic blankets and drinkware to paddle games, fans and outdoor event merchandise, we’ll help you create promotional products people actually want to use.

Let’s make your brand part of everyone’s summer.